Navigate - Airport Navigation
Timeline
January - May 2024 | 𖡡 Atlanta, Georgia
Role
UI/UX Designer, Brand Designer
User Research
International travel is becoming increasingly common, not only among college students studying abroad but also among the general American population.
in 2023
After conducting 5+ interviews with young, inexperienced travelers, I identified a common series of steps taken by many of the interviewees. These steps are outlined below using two key artifacts.
User Journey Map
Personas
Or some boarding passes
Key Findings:
Low-Fidelity
The exploration and initial wireframe ideation for the UI began here, focusing on blocking out areas for ticket information and incorporating search bars for upcoming trips and airport destinations. Initial splash screens are also shown.
Mid-Fidelity
Changes in UI
Highlighting a portion of the UI refinement process, incorporating changes based on user testing feedback and guidance from a mentor with industry experience in UI/UX design.
Branding
Upcoming Trip
Airports Near Me
Process
Save for later!
Commercial Break
Final Screens
Navigate - 2024
Consolo